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The Way to Blow an Announcment
helava says,
The best way to totally hose an announcement is to announce it after pulling the announcement. Genius, guys. Seriously. One of the most boneheaded moves in the history of game PR.
Article excerpt from latimes.com —
"conference taking place this week in downtown Los Angeles.
"For the last several months, we've been building toward a reveal of something exciting that Bungie is working on," studio President Harold Ryan wrote. "We were looking forward to sharing that with our fan community during the week of E3. However, those plans were changed by our...
Read the full article at latimes.com »
Read the full article at latimes.com »
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Anonymous
Tagged:
Halo
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First-person Shooters
,
Bungie
,
Don Mattrick
,
Microsoft Games
About helava
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